Thursday, March 8, 2012



Meet the suppliers:
Frutta e Verdura da Josef Megtofi


It is not always easy shopping at the market, especially if you look like a tourist. You might find a rotten arancia in your bag, but not if you happen upon the stand run by Josef Megtofi and his four friendly staff.
His stand is like a fashion show for meloni and arance, the broccolo so green and firm it looks like it has been working out. And best of all you’ll never get any surprises in your bag when you get home.
Megtofi and his team work hard, getting up as early as 3 am to select fruit and vegetables at the mercato generale. Then they set everything up meticulously six days a week in different milanese neighbourhoods.
You would expect them to be tired and grumpy by the time you arrive at the market but they are always full of energy and greeting customers by name.
Megtofi, who took over the business from his father 10 years ago, sells seven truckloads of fruit and vegetables a week. His favourite fruit is melone, in fact when you bring one of his fragrant delights home your apartment smells like you bought flowers.
It’s not just local families who seek his produce, but ristoranti, pasticcerie, and gelaterie as well. Whether you are a chef or a nonna if you have Josef’s number you can have anything you need fresh and delivered by bike anywhere in Milan. A nice resource if you suddenly run out of fragole and you have a fully booked dinner service coming up, or eight hungry grandchildren to satisfy.




Monday Via kramer - Tuesday Piazzale Lagosta - Wednesday Via de Capitani - Thursday Via Pietro Calvi  - Friday Via Catone - Saturday Piazzale Lagosta
347 1025 370




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